Prepared for Northline Collective

Brand and digital foundation

A restrained editorial proposal surface for strategic identity, web platform, and launch support.

Prepared by Studio Logoholik · September 2026

Overview

At a glance

Engagement

Identity refinement, website platform, and launch coordination for a growing editorial brand.

Timeline

Twelve weeks from kickoff to public launch, with staged review gates.

Outcome

A coherent public presence, maintainable publishing workflow, and reusable brand system.

Opportunity

A clearer platform for a maturing brand

Northline Collective has outgrown its early visual language. The current site communicates activity, but not the editorial authority the team is building in market.

The opportunity is to unify identity, content structure, and digital delivery into one calm, premium system that scales with new programmes without repeated redesign cycles.

Scope and workstreams

Defined workstreams

Identity system

Logo refinement and usage rules
Typography and color application
Core templates for editorial and social use

Website platform

Information architecture and page templates
CMS configuration and editor guidance
Performance-minded component library

Launch support

Content migration planning
QA pass across breakpoints and print
Handoff documentation for internal teams

Process and timeline

Phased delivery

Discovery and alignment

Weeks 1–2 · Stakeholder interviews, content audit, and success criteria.
Design and prototype

Weeks 3–6 · Identity directions, key templates, and responsive prototype review.
Build and content integration

Weeks 7–10 · CMS setup, component implementation, and migration support.
Launch and handoff

Weeks 11–12 · Final QA, documentation, and go-live coordination.

Responsibilities and dependencies

Shared ownership

Studio Logoholik

Creative direction and design delivery
Prototype and production-ready front-end assets
Documentation for editors and brand users

Northline Collective

Timely feedback at scheduled review gates
Content source files and programme priorities
Hosting credentials and domain access at build stage

Third-party integrations, paid media, and ongoing content production remain outside this scope unless added through a change request.

Investment and terms

Commercial summary

Fixed project fee for the workstreams above, invoiced in three milestones tied to review gates.

Project fee: EUR 48,000 excl. VAT
Payment schedule: 40% kickoff · 40% design approval · 20% launch
Revision boundary: Two consolidated review rounds per major deliverable

Optional

Extension options

Editorial toolkit — Additional templates for reports, events, and partner announcements.
Motion guidelines — Lightweight motion rules for hero and social formats.
Post-launch retainers — Monthly design support for campaigns and platform iteration.